In a digital age, there needs to be a discipline that stays current to the latest technological innovations and society’s interaction with them. That is media psychology – the interdisciplinary field that studies the relationship between media technology and human activity. As a scientific study, human behavior, thoughts, and feelings experienced are understood in the context of media use and creation.
Research Should Inform Design: Does Your Creativity Have Scientific Roots?
As Media Psychologists, we allow research to inform the development, design and use of media technologies. The application of this psychological science allows us, as researchers, the ability to harness the power of nascent technology and apply it to your project’s needs. As technology continues to change, human fundamentals do not. Therefore having this field be the foundational bricks that built our practice, media psychology functions as the lens to which we see the world evolving with technology.